AITopics | right marketo

Collaborating Authors

right marketo

Information about AI from the News, Publications, and Conferences

Automatic Classification – Tagging and Summarization – Customizable Filtering and Analysis

If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

Consumer Insights: Why the Customer Isn't Always Right Marketo

#artificialintelligenceJun-2-2018, 16:56:15 GMT

Every brand needs to have a deep understanding of its target audience. What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. One example that comes to mind is a recent Dove ad that was meant to celebrate the "beauty of diversity" that didn't exactly match consumer expectations.

artificial intelligence, consumer insight, right marketo, (6 more...)

#artificialintelligence

Technology: Information Technology > Artificial Intelligence (1.00)

Add feedback